Rising Star: Runway to Eurovision is the next evolution of the trailblazing interactive talent format that creates must-see television by turning viewers into active participants. The format is a proven Eurovision success story, having discovered Netta, winner of the 2018 Eurovision Song Contest, and delivered second-place finishes for Israel in two consecutive years. Transforming the lead-up to Eurovision into a runway, Rising Star invites the nation to follow singers from their first reveal to the biggest song competition in the world — choosing their favourite and ultimately deciding who will represent them. Each episode takes rising talent from discovery through development, giving artists the opportunity to hone their performance, build a fanbase and evolve into Eurovision-ready performers. Viewers play an active role throughout, voting in real time through the show’s free app, with their photos appearing on the giant screen facing the performer as judges vote simultaneously from the studio. When a contestant reaches the required voting percentage, the screen rises to reveal the next potential Eurovision star. With 12 seasons in Israel, Rising Star remains the country’s most-watched music show, winning its timeslot on 92% of broadcast nights and consistently breaking ratings records. By connecting the excitement of Rising Star with the extraordinary scale and global anticipation of Eurovision, the format creates a shared national journey — building audiences, fanbases and momentum from the first reveal to the world’s biggest music stage.