Who Wants to Start? brings together five well-known personalities connected by a shared life experience. With no script, no preparation and no idea who else is taking part, they meet for the first time in an intimate, filmed-in-the-round setting. What follows is a raw, honest conversation full of unexpected connections, powerful stories and genuine moments of discovery.​ Five celebrities enter the room with nothing but a shared experience. At the center are a series of sealed envelopes, each containing a question, challenge or prompt that sparks honest, unfiltered conversation. Quick-fire rounds, interactive games and shared exercises keep the energy high, uncovering unexpected stories and surprising connections. Guided by the host, the discussion builds towards a powerful final reflection, as the group looks back on what they've shared, discovered and taken from the experience.